Dive Brief:
- DoorDash will now offer a catalog of digital promotions and coupons to its users through a new multi-year partnership with Ibotta, according to a Tuesday announcement.
- The tie-up will offer DoorDash customers personalized offers on everyday items across categories including grocery, health and beauty, home improvement and alcohol.
- DoorDash joining the Ibotta Performance Network underscores an ongoing industry-wide effort to highlight value to consumers as price sensitivity remains prevalent.
Dive Insight:
Ibotta is looking to serve as a resource for grocers and e-commerce providers as they continue to push saving opportunities in front of online customers. In less than a year, the digital promotions company has entered partnerships with Schuck Markets, Family Dollar and Instacart.
DoorDash’s partnership with Ibotta will enable CPG brands to reach consumers during “timely and relevant points of purchase,” Fuad Hannon, DoorDash’s vice president of new verticals, said in a statement. CPG brands can serve up digital personalized promotions and coupons through IPN across DoorDash’s North American market of more than 115,000 non-restaurant retailers.
The announcement noted that IPN helps CPGs maximize incremental return by tapping pay-per-sale efficiency and AI-driven optimization when offering digital promotions.
“This partnership is especially impactful as brands continue to look to the IPN to reach new audiences, expand their market share, and drive incremental units,” Ibotta founder and CEO Bryan Leach said in a statement.
Ibotta-provided offers will go live across DoorDash’s Marketplace this year, the announcement said.
