Dive Brief:
- Target announced Monday that its Thanksgiving meal deal is $5 less than last year’s.
- The $20 Thanksgiving meal serves four people and includes turkey, stuffing and five additional side dishes.
- The retailer is leaning into its private label offerings to provide shoppers with affordable holiday necessities both in its Thanksgiving meal bundle and individually sold products.
Dive Insight:
With Thanksgiving less than a month away, retailers are finding ways to prove to their customers they can offer them an affordable holiday meal.
Target’s holiday meal bundle features the retailer’s private label products, including a frozen turkey as well as five pounds of russet potatoes under its Good & Gather line. The meal also comes with name brand products like Del Monte green beans, Campbell’s cream of mushroom soup, Ocean Spray jellied cranberry sauce, Stove Top turkey stuffing mix and Heinz gravy.
The announcement noted the meal can “easily be doubled” to serve eight people.
In addition to the holiday meal bundle, Target is offering turkey prices at 79 cents per pound — 20% lower than last year — and numerous side dishes and desserts costing less than $5, including Good & Gather cheddar mac as well as cranberry goat cheese and Favorite Day apple or pumpkin pie. Gifting options are also available from Good & Gather, such as the line’s charcuterie entertaining tray for under $12.
Along with Thanksgiving classics, the retailer is also offering a free frozen pizza to its Target Circle 360 members with a same-day delivery order Nov. 13-16. Target noted that Thanksgiving Eve is one of the most popular pizza days of the year.
The announcement noted other lines carried at Target that center on the holiday season. The retailer’s John Derian for Target line is offering a limited-time Thanksgiving home collection that includes dinnerware and novelty pillows for under $40. Good & Gather and Favorite Day will have more than 50 new peppermint items starting at $1.29.
These holiday offerings follow closely behind Target unveiling plans to cut prices on 2,000 items across its owned and national brand assortment this holiday season.
Food retailers across the board have introduced holiday-centered meal deals, including discounters like Dollar General, Walmart and Aldi.
