Dive Summary:
- Technomic has released a report intended to help restaurants take advantage of new trends and cater to a demographic that has taken business by storm: those born between 1977 and 1992.
- The report collects a lot of pertinent data on this age group including dining habits, marketing preferences and general retail tendencies.
- Millennials tend to eat out more, do more research on the restaurants they pick and also seem to prefer restaurants that serve alcoholic beverages.
From the article:
CHICAGO (PRNewswire) â Americans born between 1977 and 1992 comprise the largest and most influential generational cohort since the Baby Boomers. As this group transitions into careers, marriage and raising children, restaurant operators and countless other businesses all want to know how to make important in-roads with Millennials, while continuing to appeal to other key segments of the population.Technomic's unique report, Understanding the Foodservice Attitudes & Behaviors of Millennials, reveals critical insights on the similarities and differences between Millennial, Generation X and...
