Dive Brief:
- Aldi plans to roll out price reductions of up to 50% on more than 70 seasonal staples ahead of Thanksgiving and the remainder of the holiday season, according to a Wednesday announcement.
- The discounts, which will begin Nov. 1 and last until the end of 2023, will apply to side dish ingredients, charcuterie fixings and baking essentials, Aldi said.
- Aldi ran a similar discount for last year’s Thanksgiving holiday to aid shoppers struggling with inflation, and the grocer aims to do the same this year as prices remain high.
Dive Insight:
Items that will see price reductions through the German discounter’s savings program include gravy mix, brioche rolls, fresh cranberries, prosciutto, baking brie, pumpkin pie mix, pie crust and even staples like butter and vanilla extract.
Last year, Aldi launched a “Thanksgiving Price Rewind” that matched pre-pandemic costs for appetizers, desserts, sides and beverages, equaling discounts of up to 30% off.
While overall inflation has been steadily decreasing for most of 2023, consumers are still grappling with high food prices. In September, food-at-home prices rose at a 2.4% annual pace — the slowest rate of grocery inflation since June 2021 — according to data released by the U.S. Bureau of Labor Statistics earlier this month.
Looking ahead to this year’s holiday season, the price of turkey may be lower than last year, according to a recent report by the American Farm Bureau Federation. The average price of an 8- to 16-pound turkey cost $1.27 in August, down 22% from the same period last year. However, the avian flu has reemerged and could threaten the turkey population as temperatures drop, sister site Food Dive reported last week.
