Dive Brief:
- Amazon Fresh debuted four new stores on Thursday, including its first in Northern California and locations in Illinois, New Jersey and Pennsylvania.
- All of the newly opened supermarkets offer Amazon’s Dash Cart automated grocery carts and Amazon One, the company’s palm-recognition technology.
- These new stores are beginning operations as Amazon continues its efforts to revitalize its brick-and-mortar supermarket chain.
Dive Insight:
The addition of the four new stores to the Amazon Fresh fleet brings the grocery chain’s store count to just shy of 50 locations in eight states.
The new stores are located at 6780 Stanford Ranch Road in Roseville, California; 16017 S. Harlem Ave. in Tinley Park, Illinois; 2 Memorial Drive in Lodi, New Jersey; and 1837 Street Road in Bensalem, Pennsylvania. Each location spans approximately 40,000 square feet, according to Amazon.
Amazon Fresh U.S. Footprint
Along with Dash Cart and Amazon One capabilities, shoppers will find international food options, grab-and-go meals, snack boxes, take-and-bake pizzas and ready-to-eat sandwiches, salads and wraps at the new stores.
The stores all lean into local selections. The Roseville store, for example, sells more than 500 regional brands and local products from stores like Alvarado Street Bakery, Equator Coffees and 4505 Meats.
Amazon said customers will save up to 30% on 4,000 weekly rotating grocery items both in-store and online from all departments, an initiative the grocer rolled out in May. Prime members will also have access to the company’s Prime Savings program, which offers 10% off on hundreds of additional grocery items.
Throughout 2024, Amazon has made numerous efforts to bolster both its grocery business and its Prime membership options. So far this summer, the grocer has opened two New Jersey locations based on its new store format, which debuted last year in Chicago and Southern California.
Amazon has also launched two new grocery delivery subscription services over the last several months. In April, the company rolled out a monthly grocery subscription offering and, earlier this month, launched an annual grocery subscription plan.
