Dive Brief:
- Amazon has debuted Prime Pantry, a dry-goods delivery service for the company's premium members.
- Amazon Prime lets customers fill a box with snacks, pasta, coffee, cleaning supplies, and similar items on the website. That box, no matter how many items it contains, is shipped for a flat fee of $5.99. The service is limited to Amazon Prime members, who already pay a $99 annual fee for free or expedited delivery of other products..
- Prime Pantry comes as Amazon continues to expand its full-service grocery delivery business -- dubbed Amazon Fresh.
Dive Insight:
Nothing has changed in the food industry as rapidly as home delivery. And in the new era of delivery services, no one is a more interesting player than Amazon. Much of the news coverage regarding Prime Pantry focused on its threat to giant discounters like Costco. But for our money, the real threat that Prime Pantry poses is to to other dry-good delivery services such as Soap.com and Drugstore.com.
