Dive Brief:

• Bi-Lo Holdings, parent company of Bi-Lo, Winn-Dixie, and Harvey grocery retail chains, has announced its new corporate name, Southeastern Grocers.
• The company first used its new name when filing for an IPO in 2013, though it withdrew that request and returned to operating under its original name.
• The switch and subsequent announcement are meant to clear up any confusion that might have resulted from that temporary name change.

Dive Insight:

"This change symbolizes that regardless of whether we work for BI-LO, Harveys or Winn-Dixie, we are all part of a unified family with a common aim to do the best we can for all of our customers across the Southeast," according to a statement from the company.

The names of Bi-Lo's stores will not be affected.