Dive Summary:
- Executives for Boulder Canyon Natural Foods are excited by the surprise cameo of a bag of their brand’s potato chips in a recent episode of Breaking Bad.
- Boulder Canyon Natural Foods Senior Vice President for Marketing says that the use of the chips was not a paid product placement and that he believes there was a fan of the snack in the production team of the show.
- The company has taken to social media to highlight the appearance, in which a main character thoughtfully munched on them while investigating a rash of drug crimes.
From the article:
... "I happen to be a huge fan of the show, so I was just as surprised as anyone when I saw our Boulder Canyon bag on screen," Sklar said Monday. "This wasn't a product placement kind of thing and we had no idea that we'd be included in the episode. We do proactively send samples to our contacts at broadcast, newspaper and magazines outlets across the country, but I believe this is more likely the result of someone on the production team being a genuine fan of our chips." ...
