Dive Brief:

• News from Coca-Cola dominated the National Association of Convenience Stores show held earlier this month in Coke's hometown of Atlanta.
• The biggest piece of news was that Coke would expand distribution of its cold-activated cans. A picture of ice cubes on the container change colors when the beverage is cold enough to drink. Coke had earlier tested the cans in an exclusive deal with 7-Eleven.
• Coke also announced the launch of flavor-enhancer drops from two of its brands: Minute Maid and Vitaminwater.
• Other announcements include a redesign of Vitaminwater bottles, the return of Vitaminwater Energy, and a new six-pack of 12-ounce Coke cans.

Dive Insight:

Changing tastes have done significant damage to Coke. But that's not a reason to count out one of the world's premier marketers. The innovative products and packages that Coke debuted at NACS show that Coke still has fizz.