Dive Summary:
- Combining two of the hotter trends among health-conscious consumers, The Epic Seed brand adds chia seeds to Greek Style yogurt.
- Little Big Brands developed the brand, which will be available in Blueberry, Strawberry, Blackberry and Peach flavors.
- Whole Foods stores in the Northeast, the Pacific Northwest and California will stock Epic Seed.
Dive Insight:
The U.S. retail market for yogurt rose 6.6% in 2012 to $7.3 billion in 2012—an increase driven entirely by the surge in sales of Greek-style yogurts. Chia seeds may have the potential for a similar surge. Like Greek yogurt, the seeds were nearly nonexistent at retailers just a few years ago. But interest in adding fiber and Omega-3 to diets has led to a surge in chia-based products.
