Dive Brief:

• Gopuff has recruited Sanjay Shah, a veteran corporate executive with experience in operations, manufacturing, engineering and supply chain management, to be senior vice president of North America fulfillment, according to a press release on Monday.
• Shah, a former Amazon vice president, is arriving at Gopuff after serving since 2019 as chief operating officer of Beyond Meat.
• Gopuff has also recently brought on four vice presidents to handle roles involving strategic development, fulfillment, fresh food and global delivery operations.

Dive Insight:

Gopuff is bringing on another high-level executive with experience working for Amazon as the fast-growing e-commerce company looks to scale its operations.

As vice president of North American customer fulfillment for Amazon, Shah oversaw operations at several fulfillment centers and launched more than 100 fulfillment facilities, according to the announcement. Shah also dealt with robotics and used process and tools automation to improve costs in that role, Gopuff said.

Shah worked at Amazon from 2011 to 2018, first serving as regional director for the e-commerce giant and then becoming a vice president in 2015, according to his LinkedIn profile. After leaving Amazon, he worked at Tesla as senior vice president of global energy before moving on to Beyond Meat.

Gopuff said it has also recently brought on Quintus Carstens as vice president of North America fulfillment. Like Shah, Carstens is joining Gopuff from Beyond Meat, where he served as vice president of commercialization. Earlier, Carstens handled cross-dock operations for Amazon.

The appointments of Shah and Carstens by Gopuff follow the company's hiring in April of former Amazon Vice President of Global Logistics Tim Collins as senior vice president of operations.

Gopuff also said it has hired Erica Matthews, who most recently was an Alibaba Group official, as vice president of strategic development; and Dan Beranek, a former official at companies including automotive insurance company Hagerty, Sweetgreen, Starbucks and Target, as vice president of product for fresh food. The company has also tapped Jon Feldman, previously with Uber’s delivery division, as vice president of global delivery operations and strategy. 

Gopuff has expanded rapidly — and, reportedly, chaotically — in 2021, fueled by $1 billion it raised in July in a funding round that valued the company at $15 billion. In June, the company acquired rideOS, a logistics-focused startup, in a move designed to reduce delivery times. More recently, Gopuff disclosed plans to open an omnichannel store in San Francisco and has opened retail locations in Texas and Florida.