Dive Summary:

• Hormel has launched a new snack product line called "Rev Wraps," which come in Pepperoni Pizza, Ham and Cheese, Peppered Turkey, Meat Lovers Pizza, Italian Style Ham, Hot Peppered Ham, Italian Style and Spicy Italian Style types.
• The wraps are being targeted at teens looking for energy and protein options.
• The new products are being distributed to U.S. food retailers and being priced at $1.99-$2.39 for individual wraps and $5.49 - $5.99 for a Pepperoni Pizza three-pack unit.

(Image credit: PR Newswire)

From the press release:

... Today's teens are busier than ever, with 83 percent of teenagers participating in at least one extracurricular activity.[2] To keep them going stronger longer, moms are looking to provide protein-packed snacks that can power teens through the day with real, long-lasting energy. Hormel® REV® wraps are a convenient snack choice with no assembly or preparation needed and flavorful, filling ingredients to satisfy hunger.

"With snacking now known as the fourth meal occasion, the launch of Hormel® REV® wraps continues our efforts to bring a unique and convenient meat-based protein into this fast growing category," said Steven J. Venenga, vice president of meat products marketing at Hormel Foods. "Our consumers told us they were interested in a protein-rich snack made with real ingredients that supports their families' on- the-go lifestyle. To meet their need we employed our expertise in meat to create this new Hormel® REV® wraps product line."

Hormel® REV® wraps come in single serve packages in eight varieties, including: Pepperoni Pizza, Ham and Cheese, Peppered Turkey, Meat Lovers Pizza, Italian Style Ham, Hot Peppered Ham, Italian Style and Spicy Italian Style. A three pack of Pepperoni Pizza is also available. ...