Instacart announced Tuesday it has partnered with family-owned grocer Dierbergs Markets in the St. Louis region.
Instacart is now providing the independent grocer with delivery in as fast as an hour across greater St. Louis and the Lake of the Ozarks. Dierbergs Markets joins more than 1,800 retail banners on the Instacart app.
The grocer is also deploying Instacart’s electronic shelf label technology, Carrot Tags. Instacart said the ESL deployment will make it easier for its gig workers to locate items when fulfilling online orders.
Instacart noted that its Dierbergs partnership is a prime example of how the grocery technology company can benefit smaller retailers.
“Our new partnership with Dierbergs is an exciting milestone, underscoring how Instacart’s solutions can amplify an independent grocer’s digital and in-store experience. … [T]heir customers will enjoy faster, more accurate orders, and seamless shopping like never before,” Nick Nickitas, general manager of local independent grocery at Instacart, said in a statement.
Instacart executives have said they believe the company’s ability to provide multiple technology solutions gives it a competitive advantage in adding and expanding its roster of retail partners.
Dierbergs Markets, a fourth-generation-owned chain, has 27 stores, most of which are in the St. Louis area.
