Dive Summary:

• A new, long-requested peanut butter-filled version of the popular Pop-Tarts toaster pastries is now available in the U.S.
• The new Pop-Tarts come in a regular peanut butter flavor, as well as a frosted chocolate variety.
• The new flavors are also differentiated from traditional Pop-Tarts flavors by their gold foil wrapping.

From the article:

... "Peanut butter has long been the most requested flavour by our fans," said Dick Podiak, director of marketing for Pop-Tarts. "We think everyone will agree it was worth the wait once they taste these delicious new varieties." ...