Dive Brief:
- Kroger is gearing up for the holidays with increased savings, affordable meal sharing options and more.
- In two separate announcements, the grocer unveiled discount offerings across multiple store sections, holiday meal guides that use SNAP-eligible ingredients and ideas for holiday gifting.
- With inflation continuing to take its toll on shoppers despite tapering off for most of 2023, retailers are trying to find ways to remain affordable, especially ahead of holidays.
Dive Insight:
Like many grocers as the winter holiday season continues, Kroger is rolling out discounts and savings to help its stores stay top-of-mind with price-conscious consumers.
On Wednesday, the grocer released a list of five affordable meals able to feed a family of four that cost an average of $12 per meal. The recipes are available on Kroger’s website and are shoppable, with many ingredients marked as “SNAP EBT Eligible.” More shoppable recipes are available on the grocer’s website.
Kroger also gave guidance on freezing these meals for easy reheating and re-serving in addition to offering more meal prep ideas, like slow cooker recipes.
In a Thursday announcement, the grocer rounded up numerous savings opportunities for its shoppers, including discounts across various store sections. For certain windows of time throughout December and January, shoppers receive special deals like the ability to use digital coupons up to five times, earn extra fuel points every Friday and receive 15% off sushi platters that cost $19.99 or more.
Shoppers can learn more about these offers and access additional savings shopping directly from Kroger’s digital ad, the grocer noted.
Kroger’s gifting guide also focuses on affordability. It lists stocking suffers starting at $1 and highlights toys for kids as well as the grocer’s Murray’s Monthly Cheese Club.
All items are available in-store or through Kroger’s pickup and delivery services for “the same low prices,” per the announcement.
Kroger is far from the only grocer upping its discounts this holiday season. The Fresh Market announced at the end of November its prepared holiday meals were available for pre-order, with meals costing customers between $5 and $25 per person.
Last week, BJ’s Wholesale Club released its “10 Days of Holideals,” offering additional discounts on marked items from Dec. 15-24 both in-store and online.
