Dive Summary:

• General Mills on Tuesday announced the addition of Yoplait Fruitful to its line of yogurt products.
• Fruitful 6-oz. cups are launching in markets across the Central and Midwest United States in flavors including pineapple, strawberry, mango, pineapple and orange, blueberry, peach,  and cherries and red berries.
• Yoplait is promoting the yogurt as a "premium yogurt blended with 1/3 cup real fruit in each cup," containing "fewer than 10 simple ingredients and no artificial flavors or sweeteners."

Dive Insight:

Yoplait's emphasis on what's in its new Fruitful cups comes during a hectic year for yogurt ingredients. Within the last few months alone, Yoplait has ditched milk protein concentrate in its Greek yogurt under pressure, Dannon has been called upon to quit using carmine, and Chobani has run into trouble with the U.S. Air Force over hemp seeds. Real fruit should ideally prove to be less controversial.