PCC Community Markets has partnered with Wunderground Coffee to exclusively sell the Seattle coffee company’s first-ever line of certified organic adaptogenic mushroom-infused coffees, according to a Wednesday press release.
The Seattle-based community-owned food retailer’s cafes will also be serving the “Mushroom Mocha,” a drink made with Wunderground’s Brain Wash adaptogenic mushroom “booster.” The grocer is also adding the option for Wunderground’s adaptogenic mushroom booster to be included in any milk-based drink for an additional $1.50.
PCC’s partnership with Wunderground comes at a time when adaptogens have become a trendy commodity as the food and grocery industries tap into consumer desire around health and wellness.
“Wunderground first approached us in 2021 but was not yet certified organic, which is required by the co-op’s product sustainability standard for coffee,” Darrell Vannoy, PCC’s senior vice president of merchandising, said in the announcement. “This collaboration with Wunderground supports our mission to ensure that good food nourishes the communities we serve, while cultivating vibrant local, organic food systems.”
Wunderground Coffee, which is now certified organic, is locally owned and operated with all of its coffee beans sourced from smallholder farms to provide a better living wage, according to the press release, which claims that adaptogenic mushrooms that are infused into the beans can provide health benefits.
“Our coffees really help us combat this escalated anxiety and my passion around Wunderground being a part of the solution is what drives me every day,” Wunderground Founder Jody Hall said in the press release. “PCC pushed us to see the bigger picture and convert to organic certified. We’re happy to be part of the solution for both sustainability and wellness.”
