Dive Summary:
- Post Foods has acquired Attune Foods out of San Francisco for an undisclosed amount.
- Attune makes several brands of organic, gluten-free and high-fiber cereals, a product type Post has increasingly become interested in.
- This acquisition has furthered Post's agenda, making it the biggest cereal company to use all-American grown grains.
From the article:
President of Attune Foods Rob Hurlbut told BakeryandSnacks.com that the acquisition is great news for the company as it tries to penetrate the market further.
“With Post’s backing, we hope to accelerate efforts to bring our message of healthier, whole grain eating and purity of ingredients to a broader audience,” Hurlbut said.
