Dive Summary:

• Quaker Oat boosts will be available to Jamba Juice customers for 25 cents each beginning on Tuesday, as Quaker pushes forward with a few new launches to expand its presence.
• Other upcoming products from the PepsiCo-owned brand, which is based out of Chicago, include an oatmeal update, cookies, granola bars and additional bakery products releases.
• "We’re contemporizing our portfolio and finding ways to integrate oats into new products," said Jose Luis Prado, president of Quaker Foods North America, according to a Chicago Tribune report.

From the article:

... "We found a high degree of coincidence when it comes to engaging with our consumer to promote healthy lifestyles," Prado said. "The question to some extent is why we haven’t done it earlier." ...