Dive Brief:

• Robert De Niro has helped launch a vodka brand dubbed Vdka 6100.
• The liquor is distilled in New Zealand using spring water and whey. Vdka 6100 is distributed by Artisan Spirits Merchants, based in Australia.
• The vodka debuted at the Tribeca Film Festival earlier this month. De Niro is a founder of the festival. 

Dive Insight:

So, just to try to keep things straight -- De Niro is now co-owner of what is arguably the world's greatest sushi restaurant and co-creator of a high-end liquor brand.

This means that in a "which celebrity has the most influence in the food and alcohol industry" contest, De Niro is one point ahead of Sean "Diddy" Combs.