Dive Summary:

• The J. M. Smucker Company is introducing a natural line of flavor options to its family of fruit spreads.
• The four new Smucker's Natural Fruit Spreads flavors being rolled out across the U.S. include orange marmalade, strawberry, raspberry and concord grape varieties.
• The spreads use ingredients from natural sources, real sugar and no preservatives, according to Smucker's announcement.

(Image credit: PR Newswire)

Dive Insight:

Natural ingredients remain a desirable category for new product launches, and these new spreads from Smucker's show that the company is interested in catering to consumers who want naturally-sourced alternatives. The company also offers natural peanut butter options.