Dive Brief:
- Sprouts Farmers Market is partnering with Uber on chainwide grocery delivery service, according to a Monday announcement.
- Sprouts will begin rolling out Uber Eats delivery in Florida this month before the service becomes available at all of the specialty grocer’s more than 400 locations by the end of this year.
- The specialty grocer has now linked up with all three major e-commerce platforms as it looks to supplement its rapid store growth with broad marketplace availability.
Dive Insight:
Sprouts plans to introduce delivery through Uber Eats in phases across its markets throughout December, beginning with more than 40 Florida stores on Monday, according to the press release.
Shoppers can place Sprouts orders on the Uber Eats mobile app or website and can choose from on-demand delivery or schedule delivery for later. More than 15,000 Sprouts products will be available, including organic goods and produce as well as keto friendly, gluten-free, vegan and plant-based items.
Uber One members receive free delivery and up to 5% off all eligible orders that are $35 or more when ordering from Sprouts, the announcement noted.
“By partnering with Uber, more people will be able to access our uniquely healthy assortment,” said Nick Konat, Sprouts’ president and chief operating officer, in a statement.
While Sprouts’ ongoing expansion is mainly centered around store growth, having opened 30 new locations this year and with at least 35 slated to open in 2024, the specialty grocer has also significantly grown its e-commerce footprint.
In November 2022, Sprouts partnered with DoorDash to offer delivery across its entire store fleet, which consisted of around 380 locations at the time. Since 2018, Sprouts has offered chainwide home delivery through Instacart.
More stores and more digital providers have helped fuel double-digit growth for Sprouts’ e-commerce business. During the company’s third fiscal quarter, which ended Oct. 1, online sales increased 16%.
Beyond delivery expansion, Sprouts earlier this year launched a retail media network with Instacart’s Carrot Ads technology, allowing CPG companies to target advertisements specifically for its online customers.
