The Fresh Market will be the title grocery sponsor and brand featured on the 12th season of “The VeryVera Show,” which launches Saturday, according to a Thursday emailed announcement.

Hosted by entrepreneur and cookbook author Vera Stewart, the partnership also includes Stewart guest hosting an October Tailgating episode of The Fresh Market’s shoppable livestream. That episode will allow viewers to shop live while Stewart shares favorite recipes and hosting tips and offers a chance to win cookbooks. 

Stewart’s show is known for featuring different recipes and diversity in food preparation as well as lifestyle and entertaining tips, per the announcement. The 30-minute episodes are aired in 42 markets across the country. 

The partnership with Stewart ties into the specialty grocer’s efforts to delve further into the video technology space throughout this year. In February The Fresh Market expanded its partnership with Firework to allow the grocer to launch a shoppable video-live commerce retail media network.