Dive Brief:

• West Monroe, La.-based Duck Commander Family Foods and Prospect, Ky.-based Chinook USA announced the launch of new Uncle Si’s Iced Tea to cater to the demand of Duck Dynasty fans.
• Based on “Uncle” Si Robertson’s family recipe and formulated by S&D Coffee & Tea, the line will be sold in four flavors: Sweet, Un-Sweet, Peach, and Half & Half.   
• The teas are to make their debut in 16 ounce bottles at the Duck Commander 500 NASCAR race the weekend of April 6 at the Texas Motor Speedway in Ft. Worth, Texas. Later in the spring they are to be available in half-gallon and full-gallon sizes as well.​ 

Dive Insight:

Robertson was a natural choice to represent iced tea: He still drinks the beverage out of the blue Tupperware cups his mother sent him nearly half a century ago when he was in Vietnam. As Duck Dynasty grew in popularity and fans began posting more often about Uncle Si’s iced tea, it made sense to offer it as a product they can buy for themselves. Though Oprah allied herself with a brew served hot, and Uncle Si is lending his name and image to one served cold, there does seem to be a marked trend of pairing tea with celebrities now.