Dive Brief:

• Walmart is offering customers last year's prices for Easter meal essentials and Easter basket goodies until April 15, according to a Monday blog post. 
• The retailer’s meal features brunch and dinner essentials, including ham, green beans and pie, and Easter basket treats, like decorative grass and Hershey’s chocolate bunnies and eggs. 
• Grocers and retailers continue to offer deals around holidays to help shoppers impacted by inflation, even as price increases have slowed over the past few months.

Dive Insight:

Walmart said it could provide shoppers with a full Easter meal and basket for under $100 by lowering the cost of the holiday’s staples and matching prices from last year, per the blog post. The retailer noted it will offset the price of eggs, which have skyrocketed over the past month, with its new discounts. 

The retailer’s Easter savings are available both in-store and online with curbside pickup and delivery offered to shoppers, according to the announcement.

On Walmart’s website, the grocer has two shopping lists — one for meals and the other for Easter baskets — to make it easier for customers to access the savings.

Last year was Walmart’s first time offering holiday essentials at the same price as 2021, according to blog post. The retailer said customer enthusiasm was the reason they brought the offerings back. 

“It was a first for us at Walmart, and both new and existing Walmart customers responded enthusiastically when saving money was a top priority,” John Laney, executive vice president of food at Walmart U.S., said in the post.

A number of retailers have leaned into holiday discounts to ease the pressures of inflation.

In November, discount grocers Aldi and Lidl rolled out Thanksgiving offerings, with Aldi matching pre-pandemic prices on meal essentials and Lidl providing enough ingredients to feed 10 people for under $30. BJ’s Wholesale Club hosted a Turkey Day promotion where members, after spending $150 in a single in-store or online transaction, received a digital coupon for a free Butterball whole turkey.