Walmart’s delivery service platform has a new vice president.

Walmart GoLocal announced Monday the hiring of Rina Hurst, who served as Shipt’s chief business officer for nearly four years.

In her former role with the Target-owned e-commerce company, Hurst was responsible for strategic retail, brand and innovation partnerships, optimization of order volume and expansion of Shipt’s delivery footprint, along with building new partnerships with retailers, according to the announcement.

As GoLocal’s vice president, she will oversee strategic direction, operations and general management as Walmart GoLocal scales its same-day delivery service.

Walmart Senior Vice President of End-to-End Delivery Jennifer McKeehan noted that Hurst’s experience with last-mile and delivery services will support GoLocal’s growth. 

Prior to joining Shipt, Hurst spent nearly a decade at Target and held numerous positions, including senior buyer for beauty, director of merchandising for bedding, director of merchandising for home innovation, director of business partnership and negotiations and finally senior director for enterprise partnerships, according to her LinkedIn profile. 

Walmart introduced GoLocal in 2021, and in one year exceeded 1 million deliveries. Now, two years after its launch, the white-label delivery service has grown to serve third-party retailers across over a dozen industries, the announcement noted.