Walmart is streamlining its online shopping experience to better suit customers searching for SNAP-eligible items, according to a company blog post Tuesday outlining recent site enhancements.
In Walmart.com’s “Grocery” department tab, shoppers can now select a filtered section under “Featured Shops” that exclusively lists SNAP-eligible items. From there, customers can further narrow down their search by price, brand, department, dietary needs, rating and more.
Even when shoppers don’t go to the curated list, any item that can be purchased with an EBT or SNAP debit card has a clearly marked blue and white emblem that says “EBT,” making it easily identifiable.
“Regardless of how our customers pay for their food, we want them to be able to enjoy convenient shopping options to fit their schedules. And we want to make the experience as seamless as possible for them,” the announcement stated.
This advancement to Walmart’s site comes just a few months after the USDA released a statement announcing efforts to increase the number and diversity of retailers offering SNAP online purchasing. In July, when the announcement was made, the USDA stated it was seeking applications for a $5 million grant to see this through.
Later that same month, Albertsons announced its launch of SNAP online purchasing capabilities across five of its banners.
The continuing expansion of SNAP online purchasing comes as retailers aim to generate a more inclusive and accessible shopping experience for consumers and capture more of their spending.
