PRESS RELEASE
For Immediate Release
Contact: Shawn Tuckett
Phone: 727-953-6204
Email: [email protected]
Webstop Releases Innovative Digital Circular Platform
TAMPA BAY, FL --Webstop, a digital solutions provider for grocers, announced the public release of Digital Circular Plus, their latest shopping tool for grocers. The new product supports their existing lineup of digital circular, email newsletter, website development, mobile app, e-commerce, couponing and recipe solutions.
In 2018, Webstop piloted an early version of Digital Circular Plus, a weekly digital ad circular, to a handful of clients reaching over 300 stores. Analysis revealed the new product led to lower bounce rates, increases in site engagement and an increase in page views per site visitor. During the pilot phase Webstop analyzed weekly ad traffic between different properties; results showed the weekly ad engaged more effectively than other features.
Features within Digital Circular Plus include: embedded video, shopping list integration, recipe recommendations, email sign-up features, product and nutritional info and more, all intermixed with a powerful digital circular that performs effectively across digital devices.
Digital Circular Plus is slated for its first official release in a 50-store regional retailer this March, with other grocers signed up for future use. For hungry retailers, there are a few spots left for the 2019 launch. Pilot participants included County Markets (Niemann Foods), Ray’s Food Place (C&K Market), Russ’s Market (B&R Stores), Bartell Drugs and TOPS Friendly Markets.
“We’re not talking about a thumbnail of a can of soup and a price. We’re talking about a complete meal solution with a recipe for that can of soup, a sponsored video on how to create a delicious meal for your family and a digital coupon to supplement the weekly ad savings,” said Shawn Tuckett, Vice President of Sales and Client Service at Webstop. “This is how modern grocers can continue to tap into the power of the weekly ad and connect with current and future generations of shoppers.”
Webstop will attend the National Grocers’ Association’s annual show next week in San Diego and can be found at booth #813.
About Webstop
Webstop creates powerful end-to-end web and mobile solutions that guide your shoppers’ compete digital grocery experience. Webstop works with over 1,700 grocery stores nationwide. Webstop features are built to engage shoppers online and drive them into the physical store. Webstop works with large grocery chains, wholesalers and independent grocers throughout the U.S including TOPS Friendly Markets, Niemann Foods, Harps Food, IGA USA and Associated Wholesale Grocers. Visit www.webstop.com or call 727.942.2797 for more information.
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