Gawronski Food & Beverage is officially announcing Evelyn Rinaldi as the head of their new Content, Influencer and Organic department. 

Evelyn has several years of experience in the marketing industry and with food & beverage brands, most recently as a Digital Marketing Manager at LesserEvil Snacks. Her strengths lie in creative strategy, content ideation and development, brand + influencer partnerships, and social media marketing across multiple channels (Instagram, Facebook, Tik Tok, Pinterest).

Evelyn has the unique ability to bridge a technical media buying strategy with tailored creative and messaging, which makes her an ideal partner in generating impactul branded paid media campaigns. Her approach as a marketer is to develop a holistic content strategy taking into account efforts regarding organic and paid social, email, website, and PR. 

With paid advertising attribution diminishing, ad creative is becoming increasingly important. With algorithm targeting becoming weaker, this means all native platform targeting will naturally become more "broad”, causing a greater need to leverage interests, behaviors, etc.  Because targeting is broader, and less tailored, this will require higher quality, and eye catching ad creative. Brands targeting isn't as precise, so the effectiveness of the ad creative needs to make up for it. 

Gawronski F&B plans to lean hard into producing and facilitating high quality and impactful creative for both organic and paid media.

If you are interested in learning more about their content, influencer or organic capabilites, checkout this page here. If you are interested in learning more about their paid media capabilites, click here or email [email protected]