EasyBins, a company solving the grocery logistics problem for suburban markets in North America, has received a $400,000 matching investment from the Arkansas Venture Capital Development Fund (AVCDF) of the Arkansas Venture Capital Investment Trust (AVCIT). The Fund and the Trust are administered by the Arkansas Development Finance Authority (ADFA) to drive company growth and expansion to new markets. AVCDF focuses on technology-based Arkansas companies that offer high growth investment opportunities in the state such as EasyBins’ innovative, tech-enabled retail logistics model that’s currently reshaping the online grocery shopping and delivery industry. The AVCDF investment follows EasyBins’ now oversubscribed $2-million late stage seed round.
EasyBins’ online marketplace solves current challenges facing suburban shoppers by offering access to in-stock groceries at multiple local stores in their area. Their order is consolidated at a nearby micro-fulfillment center and then a single driver delivers their final order in a temperature- controlled bin at underserved, more convenient times of day for most households.
“It’s an honor to have the opportunity to innovate and build brand new business models right here in the heartland where our most cherished customers live and work every day,” said EasyBins CEO and Founder James Farmer. “While Arkansas is our home, EasyBins is growing quickly thanks to identifying an untapped market need and the support of visionary investors and institutions like the ADFA. Homegrown investments in companies like ours speak to the unique strengths of Arkansas’ entrepreneurial ecosystem.”
Founded in 2017 as a way to solve the grocery logistics problem for suburban markets, EasyBins has proven successful because of its ability to identify and serve the unique grocery needs of customers that remain unmet by existing competitors. The company is on track to triple the number of markets it serves over the next six months.
“EasyBins’ aggressive, high growth model shows how real industry innovation is born right here in Arkansas and then spreading out to the rest of the country,” said ADFA President and AVCIT Trustee Mark Conine. “Their story, what they’ve accomplished so far and where they’re headed tomorrow is a great example of how the entrepreneurial ecosystem promotes economic growth in the Natural State.”
The AVCDF investment and ongoing company growth will allow EasyBins to expand its geographic footprint, invest in technology and create more high-paying technology and automation focused jobs in Arkansas.
EasyBins is a grocery logistics startup that seamlessly connects grocery shoppers with local stores, allowing them to get their groceries delivered by one driver in a temperature-controlled bin. EasyBins uses existing infrastructure and technology to accelerate the adoption of online grocery shopping and delivery in suburban markets. The company was founded by James Farmer in late 2016 as a way to solve the grocery logistics problem for suburban markets. The company currently operates in Northwest Arkansas and is testing its model in several other cities across North America. You can learn more about EasyBins at www.easybins.com