Understanding consumer purchasing habits and behaviors is key to enhancing the in-store customer experience. Retail Media Networks are in high demand and multiple reports state that “in-store” is the retailer’s next great frontier, causing them to focus much of their efforts on improving the internal store environment. With slim margins, retailers constantly need to remain efficient and diligent, looking for all emerging opportunities.

That scenario makes Social Shelf® a very viable option. This innovative AI digital platform provides retailers with real solutions that address several of these in-store challenges.

Social Shelf is an informative and entertaining platform that allows retailers and CPG brands their best and final opportunity to connect with a customer, personally, in the aisle, right at the point of purchase. It’s not push advertising, but rather on-demand brand information delivered directly to the shopper via their mobile phone. Utilizing QR or AI technology within the platform, customers can simply scan a tag or product to receive authentic brand created videos delivered in a very personal way.

Although a few in-store channels currently exist, there is plenty of untapped potential that retailers and their networks will look to build upon. Imagine the volume of products and reach thousands of products could achieve at the shelf edge. The shelf edge hasn’t undergone a serious evolution in years. Industry partners look to support store aisles and continue to advance new initiatives; but are customers noticing, appreciating, or utilizing these efforts, or is it just more noise that no one notices nor wants?

The foot traffic in physical stores presents a vast opportunity to create an engaged audience, providing advertisers with a key opportunity to make a lasting impact on customers. Like other channels, we expect to see things evolve quickly in this sector, as more in-store advertising options and technologies become available. Social Shelf is a unique patented option ready for the brick-and-mortar store environment where advertisers connect with consumers in ways that other channels cannot replicate.

“Social Shelf provides retailers a solution that taps into the power of in-store consumer engagement and insights like never before,” said Frank Gussoni, CEO of Social Shelf. “Our platform provides consumers with valuable brand information they desire, while delivering retailers with valuable insights on what brands consumers are most interested in and how that message equates to additional sales. Social Shelf enables them to deliver highly targeted messaging that resonates with shoppers on a personal level, ultimately providing a better overall experience.”

The platform offers additional capabilities including a two-way communication interface for in-store notifications, a live analytics dashboard, optional digital coupons, rebates, and gamification, and it generates two opportunities for retailer revenue.

If you are interested in learning more about Social Shelf’s in-store and e-commerce capabilities, visit www.socialshelf.net, email [email protected], or call 1.855.466.8584.