Backed by ADF Foods, a global leader in Indian food manufacturing founded in the year 1932, Truly Indian, the fast-growing Indian CPG food brand, is redefining the category with fresh handmade, authentic better-for-you Indian meals crafted in India.
Since launching in May 2024, Truly Indian has expanded to 1,300+ stores nationwide, offering a full range of frozen & shelf-stable meals and condiments designed to give consumers a complete Indian food experience where they can mix & match different products to create endless meal combinations - both traditional & Indian fusion recipes.
Indian Cuisine is Booming in the U.S.
Indian food is now the second-fastest-growing global cuisine in America (Source: Dataessential), as more consumers seek bold, global flavors. The U.S. ethnic food market is estimated at $24.5 billion (Source: Ken Research).
"With Truly Indian, we’re bringing the rich, authentic flavors of India straight to your kitchen," said Rasa Kumar, SVP at ADF Foods. “Our goal is to make traditional Indian cuisine more accessible—using high-quality ingredients, time-honored recipes, and artisanal techniques, all in a way that’s both convenient and better for you. It’s a brand for everyone, whether you're new to Indian flavors or a longtime fan of the cuisine.”
The better-for-you line up includes:
- Handmade Frozen Samosas – Over 300,000 crafted fresh daily in India
- Verified low-glycemic Tandoori and Garlic Naans – Hand-crafted, authentic Tandoor clay oven baked
- High-Protein Roti Wraps ("Indian Street Wraps") – India’s answer to the burrito
- Plant-Based Frozen Entrées – Coconut & cashew-based dairy alternatives for an authentic, better-for-you product, ready in minutes
- Vegan Flavored Rice Entrées – Made with Basmati rice
New Innovations on the Horizon:
Truly Indian is expanding its lineup with new handmade Indian food innovations set to launch in 2025.
Why Retailers & Consumers Love Truly Indian:
✔ Authenticity: Not just "Indian-inspired"—handmade and small-batch kettle cooked in India with traditional recipes.
✔ Clean Label: Vegan, vegetarian, non-GMO, Kosher, and Halal-certified.
✔ Versatility: Products work together to create a customized Indian meal experience.
✔ Value & Growth: ADF Foods Ltd. Fully integrated manufacturing ensures affordability & strong retailer margins.
About Truly Indian
Truly Indian is a proud member of the ADF Foods family, committed to delivering authentic, handmade Indian cuisine to homes worldwide. With a focus on quality, tradition, and innovation, Truly Indian is bringing restaurant-quality Indian meals to grocery aisles across America.
About ADF Foods
Founded in 1932, ADF Foods is a fourth-generation, family-owned enterprise and a global leader in Indian ready to eat foods, offering over 400 products in 55+ countries. With state-of-the-art manufacturing and a commitment to authenticity and culinary excellence, ADF Foods continues to shape the future of Indian cuisine.