Points4Purpose, Inc. is pleased to announce it just wrapped up debuting its innovative new micro-charity donation and cashback rewards platform technology at this year’s National Grocer Association’s annual NGA Show, which took place from February 23-25, 2025 in Las Vegas, Nevada at Caesar’s Forum Convention Center located east of the iconic Las Vegas strip at 3655 Las Vegas Blvd. 

The company’s Vice President of Retail Development, Ron Bonacci, attended the NGA Show and debuted Points4Purpose’s platform to grocer operators and owners. “Our first-of-its-kind rewards solutions were introduced to the industry’s leading grocery executives– loyalty rewards marketing is changing and our innovative rewards technology pushes the industry forward while enhancing customer retention,” Bonacci said. 

Bonaccii was an official NGA Show speaker for this year’s three-day conference event and discussed best digital practices for successful grocery e-commerce programs: “Building and maintaining a successful business of any kind requires a sophisticated online e-commerce strategy– especially for grocery retailers in 2025. Along with three other industry veterans, I discussed how grocery retailers can position their brands as leaders in a competitive e-commerce marketplace with new technology solutions while optimizing user experience, integrating seamless micro-charity and rewards solutions as well as mastering online shopping and in-store pick-up through AI, automation, and other advanced tech,” Bonacci stated. Attendees also received insights into leveraging data, personalizing customer interactions, and driving repeat business to create a thriving digital grocery ecosystem.

Points4Purpose recently deployed its own micro-charitable giving rewards platform in the Miami market called CommunityRewards™. “We offer white label solutions for grocery retailers, but we also offer a branded solution called CommunityRewards. We’ve already seen great interest from top retailers and have several charity partners collaborating with us on scaling the platform. The unique value proposition about our technology is that it is seamless, automated and is customizable, meaning it allows shoppers to micro-donate to the charity they feel passionate about,” Trocme stated.

Consumers want to shop from grocery retailers that are passionate about uplifting  their local community– and with this key mission, Points4Purpose’s rewards technology solutions is something that can help businesses have great impact in the local community while building loyalty.  “Ron is a powerhouse in his own right having developed and deployed many early rewards programs in the U.S. for major grocery retailers like Kroger and United Supermarkets. We’re thrilled to have him launch Points4Purpose in front of the industry’s leading grocer operators at this year’s NGO Show,” said James Trocme, chief operating officer of Points4Purpose. 

As the industry’s leading annual grocer conference bringing together independent grocers for more than 40 years and connecting supermarket retailers, wholesalers, food manufacturers and technology service providers from around the world, the NGA Show offers an unparalleled opportunity to engage, share, and network with grocer operators. “We’re passionate about micro-philanthropy and have decades of experience in loyalty rewards. We’re invested nearly two years and seven figures into our technology solutions and look forward to providing grocery retailers across the U.S. with an automated micro-charity giving rewards solution that is backed by the very best artificial intelligence, automation and encryption. We’re ultimately offering an upper-hand advantage to independent supermarkets and grocery stores that want to remain competitive, positively impact their community and lead the industry forward,” Trocme continued.

Retail grocery operators interested in learning more about Points4Purpose or the company’s new CommunityRewards platform can fill out this form and a team member will be in contact with additional information.