Inverness, IL – March 13, 2025 – Independent grocers are redefining retail by embracing digital transformation, and RSA America is proud to be at the heart of this evolution. As shoppers demand greater convenience, savings, and personalized experiences, we are helping grocers deliver just that—without the complexity or high costs of big-chain solutions. 

Empowering Independent Grocers with Seamless Digital Innovation 

At RSA America, we believe that technology should do more than just automate processes—it should create meaningful connections between grocers and their shoppers. Whether through AI-driven loyalty programs that foster long-term relationships or intuitive e-commerce platforms that simplify shopping, our goal is to help independent retailers thrive in an increasingly digital world. 

But the proof isn’t just in our solutions—it’s in the results our partners are experiencing. Grocers across the country are leveraging RSA America’s tools to increase basket sizes, drive customer retention, and build deeper relationships with their communities. From launching new loyalty programs to enhancing digital promotions and expanding into online shopping, we’re committed to providing real value to independent retailers. 

How Our Partners Are Winning with RSA America 

Edwards Food Giant Expands Loyalty & Digital Promotions 

A key player in independent grocery, Edwards Food Giant, part of GES Inc., has successfully expanded RSA America’s advanced Loyalty Program and Digital Promotions across its 15-store footprint. Following a successful pilot at its Edwards Cash Saver division, the retailer now offers personalized rewards, digital coupons, and seamless mobile-first savings that keep customers engaged. 

"For us, it’s all about delivering value and building lasting customer relationships," says Gary Proffitt, COO of GES Inc. "The RSA America digital platform allows us to create meaningful promotions tailored to our shoppers’ preferences, increasing both engagement and basket sizes. The platform allows us to do it all in-house without having to wait. When we first launched at Edwards Cash Saver, we saw an immediate impact, with redemptions of digital coupons hitting 3X what we experienced in Edwards Food Giant stores—our shoppers love it! Those results led to expanding this program across all Edwards Food Giant locations." 

Kirby Foods Elevates Customer Engagement with Loyalty, Digital Coupons & Catering 

Understanding the importance of convenience and personalization, Kirby Foods has embraced RSA America’s Loyalty Program, Digital Coupons, and Catering Solutions, giving customers a seamless way to save, order, and engage. 

"Our customers love the ease of clipping digital coupons and earning rewards right from their phones," shares Bob Himango, President/CEO of Kirby Foods, Inc. "It’s not just about savings—it’s about making shopping more engaging and hassle-free. It’s also driving great results for us, as customers are quickly adopting and using the new app. We've seen 10X the coupon redemption with RSA America compared to our former program." 

North State Grocery Inc. Strengthens Promotions & Customer Loyalty 

For North State Grocery, customer loyalty and smart promotions are essential to success. By implementing RSA America’s digital coupon solutions, the retailer is creating more relevant and engaging deals, allowing North State Grocery to engage more with their customers. 

"We’ve always been committed to providing the best experience for our shoppers," says Brad Askeland, President and CEO of North State Grocery. "We conducted an exhaustive search for a digital marketing technology partner who can help us deliver on this commitment. RSA America prevailed based on their platform, the strength of their technology and service, and frankly based on strong recommendations from other independent grocery clients. We are excited to begin our program with RSA America." 

Driving the Future of Independent Grocery 

At RSA America, we’re committed to providing independent grocers with the tools they need to thrive. Our solutions help retailers boost sales, streamline operations, and foster customer loyalty, ensuring they stay competitive in a rapidly evolving market. 

Loyalty & Digital Coupons: Keep shoppers engaged with personalized promotions and easy-to-use digital savings. 

E-Commerce & Online Ordering: Meet customers where they are with a seamless online shopping experience. 

AI-Driven Marketing & Promotions: Deliver targeted deals based on real-time data and shopper behavior.