AI technology has shown incredible results in a test with UK grocery shoppers. Compared to the current shopping solutions, AI performed way better. This article explains why this matters for grocery retailers.
AI’s generates higher conversion
AI is becoming a permanent part of shopping to make it more enjoyable and personalized. The evidence is clear, backed by the numbers. A trial with a UK grocer saw a significant increase of +10.24% in mobile device sales thanks to AI's product suggestions. But that's not all, overall sales went up by +5.25% across all devices, showing how much people like AI-enhanced shopping. Returning customers in the same test had a 17% higher sales rate compared to new customers. This suggests that AI has a promising future in growing sales.
How can AI generated product selection be used
Imagine a shopping experience tailored just for you, where everything fits your preferences and needs. Instead of wandering alone, picture an AI assistant guiding you based on your preferences and dietary needs. At the core of this transformation is AI's ability to data-driven insights. Empowered by these insights, retailers are gaining a new level of knowledge about consumers that was previously unmatched. This deep understanding serves as the cornerstone for personalized product assortments and better interactions with customers. Yet, AI's influence doesn't stop there; it extends to optimizing a lot of shopping processes, from managing inventory to offering tailor-made recommendations.
Bridging Culinary Creativity and Shopping
A key player in this transformation is Northfork's RecipeGPT technology. This advanced tool aims to change how we shop by making the shopping experience much better. It's all about helping you find the right ingredients for your recipes and meals. RecipeGPT connects the foods you need with the products you can buy at the store. But it doesn't stop there. Northfork's smart technology helps stores tell you about different brands and products while you're shopping. So, it's not just about cooking; it's also about making shopping smarter and more enjoyable.
Personalized Experiences and Increased Sales Ahead
In a world where digital competition is the focus, solutions like these bring about exciting shopping experiences centered around recipes and meal ideas. This helps stores do well by making customers loyal, increasing sales, and using resources more effectively. AI has the ability to completely change the way we shop, and Northfork's RecipeGPT leads the charge in this direction. This technology shapes how we will shop in the future, making it tailored and convenient. This introduces a new era of adding value and satisfying customers. Retailers can be at the forefront of this revolution by utilizing AI solutions. This approach allows them to improve the shopping experience, foster loyalty, and achieve unprecedented sales growth. The future of grocery shopping has arrived, all thanks to AI.
